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CORPORATE BRAND IDENTITY IS AN EFFECTIVE STRATEGIC TOOL WHICH PROVIDES MULTIPLE BENEFITS TO THE ORGANISATIONS
C orporate brand identity management is a key issue for any organisation. Accordingly, Gladia pays special attention to the corporate brand identity management. We have reasons to believe that Corporate brand identity is an effective strategic tool and an important source of sustainable competitive advantages, which provides multiple benefits to the organisations. It is essential as corporate brand identity precedes and represents the basis for brand image. Overall, due to its growing importance, Gladia adopted this concept of Brand Image to withstand in the world of competition.